I. General Information
1. Who is responsible for processing of personal data and whom you can approach
Controller of the processing of personal data is:
2. How to reach our data protection officer
You can reach our data protection officer under the following contact information:
Mineiros GmbH, Datenschutzbeauftragter, Wilhelmine Gemberg Weg 13a, 10179 Berlin/Germany;
Phone: +49 151 407 669 46
3. What we process
We process personal data provided by you or generated by us. For further information, see section II.
4. For what purpose and on what legal basis do we process personal data
Generally, we process your personal data in accordance with the provisions of the European General Data Protection Regulation (GDPR) and the Federal Data Protection Act (BDSG) for various purposes. In principle, the following can be considered as the purposes of the processing: the processing for the initiation of contractual relationships and the performance of contracts (Art. 6 (1) lit. b GDPR), for the protection of legitimate interests (Article 6 (1) lit. f DSGVO), based on your consent (Article 6 (1) lit. a GDPR) and/ or statutory provisions (Art. 6 (1) lit. c GDPR).
For further information, see section II.
5. Are you obligated to provide personal data
There is no legal or contractual obligation to provide us with personal data. We only ask you to provide us with the data necessary for our services. Without this personal data, we may not be able to offer you our services.
7. For how long do we process personal data
We process data only as long as it is necessary in relation to the initial specified, explicit and legitimate purpose.
Additionally, we are subject to various filing and documentation obligations, including those arising from the German Commercial Code (HGB) and the German Tax Code (AO). The deadlines for storage and documentation specified there are up to ten years.
In light of possible legal claims, the processing period is also determined by statutory time limitations, which can be up to thirty years according to §§ 195 ff. of the German Civil Code (BGB), whereby the regular time limitation is three years.
8. Your Rights
Every data subject has the right of access (Art. 15 GDPR), the right to rectification (Art. 16 GDPR), the right to erasure (Art. 17 GDPR), the right to restriction of processing (Art. 18 GDPR) and the right to data portability (Art. 20 GDPR). To exercise those rights, you can contact us under the contact information given in section I. 1. or 2.
In addition, if you are of the opinion that the processing of your personal data is unlawful, you have the right to lodge a complaint with the competent supervisory authority (Art. 77 GDPR). This right to complain is without any prejudice to any other administrative or judicial remedy. The competent supervisory authority for Mineiros is: Berliner Beauftragte für Datenschutz und Informationsfreiheit
9. External Links
On our Website we may link to other websites by third parties.
Such websites by third parties are governed by the provisions and privacy policies of the respective third party offering the content behind those links. We do not actively check such links and external content unless required by applicable laws. If you discover wrong and/or inappropriate content please inform us, for example via email to firstname.lastname@example.org and we will delete and change such links immediately.
II. Processing of personal data regarding our Website
In order to offer you a convenient online service featuring numerous functions, our Website uses text files ("Cookies"). A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of our website.
2. Access Data/ Server logfiles
We collect data about each visit of our Website (so-called server logfiles) ("Access Data"). Access Data includes the following: Name of the accessed website, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, User's operating system, referrer URL (the previously visited page), IP address and the requesting provider.
When using a mobile device Access Data also contains: Country code, language, device name, operating system and version name.
We use this Access Data for statistical analysis for the purpose of operation, security and optimization of our Website. We anonymize Access Data before processing it for statistical analysis. However, we reserve the right to check these Access Data retrospectively if there is a justified suspicion of illegal use based on concrete indications. This data is stored because this is the only way to prevent the misuse of our Website and Software and, if necessary, allow us to investigate any potential crimes committed. As a matter of principle, this data will not be passed on to third parties unless there is a legal obligation to pass it on or the transfer of data serves criminal prosecution purposes.
This data processing is based on Art. 6 (1) f. GDPR and we wish to achieve the legitimate interests of stabilizing and improving our Website, quality insurance and fraud prevention.
3. Google Analytics
In case the anonymization of IP-addresses is active on a website, the user’s IP-address will be truncated inside the European Union or the European Economic Area. Only in exceptional cases the user’s full IP-address will be transmitted to a server of Google in the US and truncated there. IP-anonymization is active on our websites.
On behalf of us, Google will process this data in order to analyze your use of our websites, to generate reports on website activity and to render further services regarding the use of our websites. The IP-address transmitted by your browser will not be associated with other data in possession of Google.
You can prevent the storage of cookies by modifying your browser setting to decline cookies. Furthermore, you can prevent the collection and following procession of data by Google through this cookie by downloading a browser-plugin through the following link: tools.google.com/dlpage/gaoptout/.
Preventing storage of cookies may prevent you from taking full advantage of our websites.
You can find further information about terms and conditions as well as data protection on www.google.com/policies/privacy/.
The processing of personal data through Google Analytics is based on
Article 6 (1) lit. f GDPR. Purpose and our legitimate interest are
analysis of the use of our websites as well as improved
4. When subscribing to our newsletter
When you subscribe to our newsletter we process your email address based
on your explicit consent Article 6 para. 1 subpar. 1 lit. a GDPR to
provide you with regular information about us.
To send and personalize our newsletters, we use Mailchimp, a service by
The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000,
Atlanta, GA 30308 USA (Mailchimp).
Mailchimp enables us to measure and evaluate the behavior of our
newsletter recipients. This includes the opening, click, bounce,
delivery, unsubscription and conversion rates. This evaluation is
carried out through pixel-tags, which collect information such as the IP
address, browser type/version, email client and time of retrieval. In
this way, it is also possible to track who opens the email and clicks on
the links it contains. The evaluation of the user behaviour is carried
out for the purpose of measuring the success of the email campaigns and
improving our our offer.
The data you provide will be transferred to a Mailchimp server in the
USA and stored there.
For more information about privacy related to Mailchimp, please refer to
The revocation of your consent is possible at any time, e.g. via a link
at the end of each newsletter. Alternatively you can send us an email
with your revocation request.
5. When contacting us through the contact form
When contacting us (e.g. by email or through the website), we process your name, email address and any personal data disclosed in the message itself.
The processing is based on Art. 6 (1) f. GDPR. Purpose and our
legitimate interest is answering your enquiry and, if applicable,
6. Web analysis, Tracking and Targeting
The web analysis, tracking and targeting tools listed below are
necessary for the purposes of our legitimate interests in accordance
with Article 6 para. 1 subpar. 1 lit. f GDPR.
Through web analysis, we aim to ensure a needs-based design and the
continuous optimisation of our website. At the same time web analysis
enables us to statistically track the use of our website and evaluate it
for the purposes of optimizing our offer for you.
Conversion tracking tools allow us to measure and analyse the
effectiveness of certain measures on our website and on third-party
platforms. We have a legitimate interest in making such measurements to
target our customer communications. In this context, the user behaviour
in connection with marketing measures are recorded and tracked, without
disclosing the identity of the user tracked.
Through targeting tools we want to ensure that only certain advertising,
based on your actual or assumed interests are displayed to you.
These interests are legitimate within the meaning of Article 6 para. 1
subpar. 1 lit. f GDPR.
The respective catagories of data processed, specific purposes and specific options to opt-out can be found in the corresponding targeting tools, listed hereinafter.
Our website uses Google Analytics, a web analysis service provided by
Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
context creates pseudonymous user-profiles.
The information generated by the cookies about the use of our website
(e.g. IP address of the accessing computer, time of access, referrer URL
and information on the browser and operating system used) are generally
transferred to servers of Google in the USA and processed there. Google
complies with the privacy regulations of the EU-US Privacy Shield and is
registered with the
US Department of Commerce’s Privacy Shield Program. Thus Google provides guarantees to comply with EU data protection
We use Google Analytics based on our legitimate interests (Art. 6 Para.
1 Sentence 1 lit. f DSGVO) in the analysis and optimisation of our
online services and the economic operation of this website. Google
therefore processes the information on our behalf in order to evaluate
the use of the website, compile reports on website activity and provide
us with other services relating to website activity and internet usage
for market research purposes and to tailor this website to meet our
We have entered into a processor agreement with Google for the use of
Google Analytics. Through this agreement, Google assures that it
processes the data in accordance with the General Data Protection
Regulation and guarantees the protection of the rights of the data
We Google Analytics exclusively with IP anonymization enabled. This
means that Google shortens the IP address of users within member states
of the European Union or in other contracting states of the Agreement on
the European Economic Area. Only in exceptional cases, the full IP
address is transmitted to a Google server in the USA and shortened
there. The IP address is, by no means, merged with other data held by
We do not use the Universal Analytics with User ID offered by Google.
If necessary, the collected data will be transferred to third parties,
if this is required by law or if third parties process the data on
behalf of third parties.
The user data collected via cookies will be automatically deleted after
You can prevent the installation of cookies by setting the browser
software accordingly. However, we would like to point out that in this
case not all functions of this website can be used fully.
You can also prevent the collection of data generated by the cookie and
relating to your use of the website (including your IP address) and the
processing of this data by Google by downloading and installing a
As an alternative to the browser add-on, especially for browsers on
mobile devices, you can also prevent Google Analytics from capturing
data by clicking on the following link.
An opt-out cookie will be set to prevent your data from being collected
in the future when you visit this website. The opt-out cookie is only
valid in this browser and only for our website and is stored on your
device. If you delete the cookies in this browser, you must set the
opt-out cookie again.
On our website we use Google Ads (Conversion Tracking and Remarketing)
of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
(hereinafter referred to as "Google"). The service enables us to design,
statistically record, optimize and display advertising content according
to our needs. In order to ensure the visibility of our offer, we are
dependent on such advertising content. Google Ads places a cookie on
your computer if you have accessed our website via a Google
advertisement. These cookies lose their validity after 90 days. If you
visit certain sections of our website and the cookie has not yet
expired, Google may recognize that you have clicked on the ad and have
been directed to that page.
In addition, we use remarketing pixels to collect and evaluate
information about your use of our website. This enables us to address
you on other websites with content relevant to you. According to Google,
the data collected during remarketing is not merged with any personal
data stored by Google. In addition, Google pseudonymises this data.
Remarketing data based on tags are stored for 90 days.
The information generated by the cookie and pixel tag about your use of
this website, such as click performance on texts and products or
interactions with videos, are transmitted to a Google server in the USA
and stored there. Google complies with the EU-US Privacy Shield
regulations and is registered with the US Department of Commerce’s "US
Privacy Shield" program.
Each ads customer receives a different cookie. As a result, cookies
cannot be traced beyond the respective ads customer websites. The
information collected using the conversion cookie is used to generate
conversion statistics for ads customers who have opted for conversion
tracking. As an ads customer, we see the total number of users who have
clicked on an ad and been directed to a site with a conversion tracking
tag. However, we do not receive any information that personally
If you do not wish to participate in the tracking method, you can also
decline to set a cookie as required for this – for example, by setting
your browser to disable the automatic setting of cookies. You can also
deactivate cookies for conversion tracking by setting your browser to
block cookies from the domain "www.googleadservices.com". You can opt
out to the use of the
remarketing pixel here.
Google Tag Manager
Our website uses the Google Tag Manager tool from Google LLC, 1600
Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google
Tag Manager is used to manage the Google tools described in this privacy
statement. For details regarding these tools, please refer to the
information regarding the specific tool.
The Tag Manager tool itself (which implements the tags) is a cookie-free
domain. The tool however, triggers other tags that may collect data.
Google Tag Manager does not access this data. If a deactivation has been
made at domain or cookie level, it will apply to all tracking tags
implemented with Google Tag Manager.
For more information about Google Tag Manager, see the
LinkedIn Analytics and LinkedIn Ads
We use the marketing services "LinkedIn Ads" and "LinkedIn Analytics" of
LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland
(hereinafter "Linkedin"). The service enables us to obtain statistical
information about visitors to our website. This enables us to tailor and
place our content and advertising to meet your needs. The following
personal data is usually transmitted to a server in the USA through a
pixel tag embedded in our website (so-called LinkedIn Insight Tag).
LinkedIn complies with the EU-US Privacy Shield and is registered with
the US Department of Commerce’s US Privacy Shield Program.
The data processed using the embedded insight tag is stored in a cookie.
The purpose of the cookie is to enable you to see relevant offers and
recommendations that may be of interest to you after you have informed
yourself on the website about certain services, information and
You may opt out of LinkedIn’s analysis of your usage patterns and the
display of interest-based recommendations
An opt-out cookie is set to prevent your information from being
collected in the future when you visit this site. The opt-out cookie is
only valid in this browser and only for our website and is stored on
your device. If you delete the cookies in this browser, you must set the
opt-out cookie again.
Your Data Subject Rights
You have the right, to
- pursuant to Article 7 para. 3 of the GDPR, to revoke the consent you have given us at any time. As a consequence of this, we may no longer perform the data processing based on this consent in the future;
- pursuant to Article 15 of the GDPR, to obtain information about your personal data processed by us. In particular, you can request information about the purpose of processing, the category of the personal data, the categories of recipients, to whom your data were or will be disclosed, the planned duration of storing, the existence of a right to correction, erasure, restriction of processing or objection, existence of the right to complain, the origin of your data insofar as they were not collected by us, as well as the existence of automated decision making including profiling and if required, meaningful information relating to the details of this.
- pursuant to Article 16 of GDPR, to obtain immediate correction of incorrect data or the completion of your personal data which we have stored;
- pursuant to Article 17 of the GDPR, you may obtain the erasure of the personal data we have stored, where processing is not required for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, for the establishment, exercise or defence of legal claims;
- pursuant to Article 18 of the GDPR, to obtain the restriction of processing, where the accuracy of the personal data is contested by you, the processing is unlawful, however you oppose the erasure of the personal data, and we no longer need the data, however you require them for the establishment, exercise or defence of legal claims, or you have objected to the processing pursuant to Article 21 of the GDPR;
- pursuant to Article 20 of the GDPR, to receive the personal data you have provided to us in a structured, commonly used and machine-readable format, or to transmit those data to another controller;
pursuant to Article 77 of the GDPR, to lodge a complaint to a
supervisory authority. As a rule, you can contact the supervisory
authority of your usual place of residence or work or our company
7. Data Subject rights management
We process your requests for information, correction, deletion, restriction of processing of personal data and data portability pursuant to the GDPR. In doing so we process the following personal data:
- Master data
- Privacy statements (consent to the processing of personal data, withdrawal of your consent, objections to the processing of personal data, statements asserting your rights of access, to rectification, erasure, restriction of processing, and data portability, including the information you provide us by asserting your rights)
- All data or categories of data that are the subject of the request.
The processing of personal data is based on Article 6 (1) lit. c GDPR. Purpose is an effective affected rights management.
8. Automated decision-making and profiling
We do not use automated decision-making. Regarding profiling, we use the tracking tool Google Analytics. For further information about our use of Google Analytics see section II. 3. – "Google Analytics".
9. Who receives your personal data
We use processors (see Article 4 No. 8 GDPR) that process personal data on our behalf. These include the following processors:
Google Ireland Ltd., Gordon House, Barrow Street, Dublin, 4, Ireland
Data Processing Purpose: We use Google Analytics to analyze traffic on our Website.
Data Processing outside the EU / Compliance with EU Data Protection Standard: Personal data is anonymized before being transferred outside of the EU/ EEA.
Further Information: You can find further information here: www.google.com/policies/privacy/.
The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000 Atlanta, GA 30308 USA
Data Processing Purpose: Mailchimp, a service provided by The Rocket Science Group, LLC, enables us to measure and evaluate the behavior of our newsletter recipients. This includes the opening, click, bounce, delivery, unsubscription and conversion rates. This evaluation is carried out through pixel-tags, which collect information such as the IP address, browser type/version, email client and time of retrieval. In this way, it is also possible to track who opens the email and clicks on the links it contains. The evaluation of the user behaviour is carried out for the purpose of measuring the success of the email campaigns and improving our our offer. It cannot be ruled out that the information generated by the cookie about your use of this website is transmitted to and stored by a server of Mailchimp in the USA. Therefore, Mailchimp is certified under the terms of the EU-US Privacy Shield Framework, which ensures the security of your data.
Information about your right to object in accordance with Art. 21 General Data Protection Regulation (GDPR)
You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you on the basis of Art. 6 (1) lit. f GDPR (processing of personal Data based on a balancing of interests); this includes profiling based on those provisions (Art. 4 No. 4 GDPR).
Should you decide to object the processing, we will stop to process personal data concerning you, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or the processing serves the purpose of establishment, exercise or defence of legal claims.
You also have the right to object at any time to processing of personal data concerning you for the purpose of advertising; this also applies to profiling insofar as it is associated with advertising.
Should you decide to object to the processing for advertising purposes, we will stop to process personal data concerning you for these purposes.
The objection is not subject to any form. Ideally, it should be lodged at the bodies mentioned in section I. 1. and 2.